Market Intelligence
Sales alerts, competitor monitoring, bid optimization, and budget pacing
Cat Hammock sales up 40% this week
+48%Your Cat Window Perch sold 3 units in the last 7 days vs 2 units the previous week. This could be seasonal (warmer weather = more sunbathing) or your PPC is gaining traction.
Suggested Action
Good momentum! Consider increasing PPC budget on this product by 20% to capitalize on the trend. Also check if a competitor went out of stock.
Kangaroo 6-12m has had zero sales for 10 days
-100%This variant hasn't sold in 10 days. With only 1 review and the lowest conversion rate (1.0%), it's struggling to compete. The Koala print variants are cannibalizing its sales.
Suggested Action
Consider: 1) Running a small coupon (10-15% off) to stimulate sales, 2) Improving the listing images for this specific variant, 3) If it continues, consider removing this variant and focusing on Koala print.
Koala 12-18m showing consistent upward trend
+30%This is your best-performing variant with steady week-over-week growth. It's benefiting from the shared variation reviews and has the highest conversion rate in the family.
Suggested Action
This is your hero product. Focus PPC budget here, request reviews specifically for this variant, and consider it your primary listing to optimize.